Sartorius Digital provides strategic and practical digital marketing support to organisations looking to strengthen their digital presence, improve marketing performance and make better use of technology.

With extensive experience across digital marketing, performance media, CRM, SEO, email marketing and digital transformation, I support businesses in developing effective marketing strategies and delivering measurable results.

From defining marketing objectives and improving digital customer journeys to exploring AI-driven tools and optimising campaign performance, I combine strategic thinking with practical implementation.

The aim is to connect marketing investment with business objectives, customer needs and measurable outcomes.

Creative from street art in Amsterdam

Digital Strategy can be many things but getting it right is a skill.

Digital Marketing Strategy

From reviewing existing digital activity and identifying opportunities for improvement to developing channel strategies and supporting transformation projects, I work with organisations to align marketing investment with their wider business objectives.

My approach considers the relationship between audiences, content, technology, channels and performance, ensuring that digital activity is not developed in isolation but contributes to a consistent customer experience and measurable business outcomes.

Support can include:

  • Defining digital marketing objectives, priorities and delivery plans aligned with organisational goals.

  • Supporting the review and improvement of digital ecosystems, processes and technology to strengthen efficiency and customer engagement.

  • Understanding audience behaviour and identifying opportunities to improve experiences across digital touchpoints.

  • Evaluating the role of websites, SEO, paid media, CRM, email and social media to create a coordinated and performance-led marketing approach.

Digital Strategy can be many things but getting it right is a skill.

SEO, GEO & Digital Discoverability

As search behaviour continues to evolve, including the increasing use of Large Language Models (LLMs) such as ChatGPT, Gemini and Perplexity, I explore how organisations can make their content more accessible, relevant and useful across different discovery experiences.

Support can include:

  • Reviewing website structure, content and search visibility to identify opportunities for improvement.

  • Exploring how organisations can communicate their expertise and make their content easier for AI systems to understand and reference.

  • Developing useful, audience-focused content that reflects search intent, organisational expertise and business objectives.

  • Considering content structure, metadata, internal linking and other factors that support digital discoverability.

  • Evaluating organic traffic, user engagement and relevant conversion activity to inform ongoing optimisation.