Who I support.

I work with organisations that need strategic digital marketing expertise, practical support or additional leadership capacity.

This includes businesses and organisations operating in complex, regulated, B2B and customer-focused environments, where digital marketing needs to connect with commercial objectives, customer behaviour and measurable performance.

Digital marketing expertise informed by experience, curiosity and continuous learning.

With over 20 years of experience across marketing and digital transformation, I combine strategic thinking with practical delivery to help organisations improve their digital marketing performance.

My work spans performance marketing, CRM, SEO, digital customer journeys and emerging AI applications. I continue to explore how technology is changing the way organisations connect with their audiences, measure performance and make commercial decisions.

The focus is on applying the right approach to the business challenge, rather than adopting technology for its own sake.

Digital Strategy

Developing a clear, commercially focused digital strategy that connects your business objectives with customer needs, technology and measurable outcomes.

I provide strategic and practical support across strategy development, digital transformation, customer journeys and channel planning, helping organisations establish a more connected and effective digital marketing approach.

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SEO, GEO & Digital Discoverability

Helping organisations strengthen their visibility across search engines and emerging AI-powered discovery platforms through relevant content, structured digital experiences and informed optimisation.

I provide strategic and practical support across search engine optimisation (SEO), generative engine optimisation (GEO) and digital content strategy, helping organisations improve how their expertise, services and information are discovered by potential customers.

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