What’s Your Content Strategy Based On?

Hi there! Bonjour, hola, hallo, hej… Still with me? Good. Now the challenge—can I keep your attention?

This is kind of how content works, isn’t it? Grabbing attention is one thing. Keeping it is the real test. Blink, scroll, gone.

Hello! Still with me? Great — now let’s talk attention. Because in today’s digital landscape, grabbing attention is one thing… keeping it is the real challenge.

Think of how easily we scroll past content. We’re consuming more media than ever — but are we engaging with it? Are we being moved to take action?

The same goes for how we research. Case in point: I recently started planning a city break with the kids. My instinct? Start with Google. If that doesn’t deliver, maybe Bing. But more often now, I head straight to TikTok and Instagram. I typed in “Sheffield city break” and within minutes I had restaurant ideas, must-see spots like the Winter Garden, and even some fun family activities. Real people, real experiences — and it took less than 20 minutes to map out a plan.

Social search is reshaping the way we find and filter information. It’s fast, visual, and driven by authenticity — and it’s where your audience is spending their time.

So where does that leave your content strategy?

Traditional SEO still plays a role, but it’s no longer the whole picture. If your strategy is based purely on keywords and blog posts, you may be missing out. Audiences now expect content to meet them on their preferred platforms, in their preferred formats — video, reels, stories, even user-generated content.

In short: static content needs to evolve. Your brand’s visibility depends not just on what you say, but how and where you say it.

If you’re rethinking your content strategy — or wondering how to integrate social search, short-form video, or audience-first planning into your approach — let’s talk.

For more information or to chat about how Sartorius Digital can support your strategy, get in touch today.